BRIDAL DRESSES COMMERCIAL ADV WEDDING CINEMATOGRAPHY

ETERNA: A Timeless Tribute to Rome and Bridal Elegance

For more than seventy years, Elvira Gramano has represented the essence of Italian bridal craftsmanship. Passed down through generations of the Gramano family, the historic Roman maison continues to preserve a unique heritage of elegance, artistry, and dedication. Every gown is still meticulously handcrafted within the brand’s atelier in Rome, where tradition and innovation come together to create dresses that celebrate beauty in its most authentic form.

The new Collection ’26 campaign, titled ETERNA, is a heartfelt tribute to Rome, the Eternal City that has inspired the brand since its foundation. Just like the city itself, the gowns embody timeless elegance, refined sophistication, and enduring beauty. Characterized by exquisite tailoring, delicate details, and impeccable craftsmanship, each creation is designed to transcend trends and accompany brides through one of the most meaningful moments of their lives.

To visually express this connection between the collection and its birthplace, we chose one of Rome’s most iconic locations as the setting for the campaign: the majestic staircase of Trinità dei Monti, overlooking Piazza di Spagna. Few places capture the spirit of Rome as powerfully as this historic landmark, where centuries of art, culture, and beauty converge.

The production began before sunrise. We arrived on location at 6:30 a.m., hoping to take advantage of the quiet atmosphere before the city awoke. However, while the streets were relatively empty at dawn, the most beautiful natural light arrived closer to 8:00 a.m. By then, tourists had already started filling the square. Rather than seeing this as a challenge, we embraced the living energy of Rome, allowing the campaign to unfold amid the authentic rhythm of one of the world’s most visited destinations.

ETERNA also marks our second collaboration with Elvira Gramano. Our first project together, created approximately two years ago on the shores of Lake Como, explored a different but equally evocative vision of bridal elegance. This new campaign returns to the brand’s roots, celebrating the city that has shaped its identity for generations.

The result is a collection of images and films that honor both the timeless beauty of Rome and the enduring craftsmanship of Elvira Gramano—two stories of elegance that continue to inspire, generation after generation.

DRESSES: ELVIRA GRAMANO

PHOTOGRAPHY: FRANCESCO SILVAGGIO 

SET DESIGN: CA’ DI CAMPO

L'articolo ETERNA//ELVIRA GRAMANO BRIDAL ADV//ROME proviene da DOLCEVITA WEDDING CINEMA - Destination Wedding Videographer Italy.

Lake Como Wedding Videographer for Elvira Gramano bridal dresses

Nestled on the enchanting shores of Lake Como, Villa del Grumello provided the perfect backdrop for this styled wedding shoot, capturing the essence of 1920s glamour. This project was a beautiful collaboration, with a talented team bringing together their artistry to craft a vision of vintage elegance.

The shoot featured exquisite bridal gowns from the Elvira Gramano collection in Rome. Each piece evoked the charm of the Roaring Twenties, with delicate lace, intricate beadwork, and flowing silhouettes. These gowns, paired with vintage-inspired accessories, seamlessly blended with the warm, golden hues of late autumn.

To enhance the nostalgic mood, I used a black mist filter during filming, lending a soft, dreamlike quality to the footage. The filter diffused the light, highlighting the natural beauty of the models and the serene surroundings of the villa.

The team behind the shoot was equally exceptional. Photographer Francesco Silvaggio perfectly complemented my cinematic approach, capturing still moments of the day. The event was organized by wedding planner Patrizia Saraga from Como in Style, whose meticulous attention to detail ensured every aspect reflected our theme. Hair and makeup artists Olga and Irina created stunning, era-appropriate looks for the models, Asia and Valeria, enhancing their natural beauty with vintage flair.

Content creator Manuela, who collaborates with Elvira Gramano and Alquimia Studio 8, added her unique touch to the project, weaving modern storytelling into this timeless concept.

The result is a visual journey through time, showcasing the romance and glamour of a romantic era, set against one of Italy’s most iconic landscapes. Villa del Grumello, with its historic charm and breathtaking views, proved to be the ultimate muse for this unforgettable styled wedding video.

Participating in this shooting were:

Francesco Silvaggio PH

Patrizia Saraga WP

Barbara Sarrica – Elvira Gramano director

Olga MUA

Irina HAIR

Alquimia Studio 8 ACCESSORIES

L'articolo NOVEMBER DREAM ON THE LAKE COMO//ELVIRA GRAMANO BRIDAL DRESSES STYLED proviene da DOLCEVITA WEDDING CINEMA - Destination Wedding Videographer Italy.